American Advertising Federation- Utah
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2012 | 80,914 | 80,992 | −78 | 5.2 | — |
| 2013 | 92,661 | 82,113 | 10,548 | 6.7 | — |
| 2014 | 113,334 | 99,166 | 14,168 | 7.2 | — |
| 2015 | 105,566 | 113,327 | −7,761 | 5.5 | — |
| 2016 | 111,415 | 102,644 | 8,771 | 7.1 | — |
| 2017 | 91,797 | 108,764 | −16,967 | 4.8 | — |
| 2018 | 82,781 | 95,668 | −12,887 | 3.9 | — |
| 2019 | 55,104 | 56,971 | −1,867 | 6.1 | — |
| 2020 | 56,441 | 60,123 | −3,682 | 5.0 | — |
| 2021 | 41,084 | 22,609 | 18,475 | 21.0 | — |
| 2022 | 14,964 | 18,554 | −3,590 | 9.2 | — |
| 2023 | 35,765 | 44,418 | −8,653 | 1.5 | — |
In its most recent public year (2023), this organization spent $8,653 more than it brought in. Its reserves stood at about 1.5 months of spending, down from 5.2 in 2012.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
American Advertising Federation- Utah's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works