Society For Marketing Advances Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2012 | 96,813 | 105,953 | −9,140 | 2.0 | — |
| 2013 | 103,486 | 91,167 | 12,319 | 4.0 | — |
| 2014 | 84,596 | 84,011 | 585 | 4.4 | — |
| 2015 | 109,464 | 83,087 | 26,377 | 8.2 | — |
| 2016 | 104,395 | 94,320 | 10,075 | 8.5 | — |
| 2017 | 105,247 | 114,251 | −9,004 | 6.1 | — |
| 2018 | 136,055 | 106,721 | 29,334 | 9.8 | — |
| 2019 | 135,384 | 108,374 | 27,010 | 12.7 | — |
| 2020 | 139,051 | 144,615 | −5,564 | 9.0 | — |
| 2021 | 40,678 | 20,768 | 19,910 | 74.4 | — |
| 2022 | 119,086 | 100,861 | 18,225 | 17.5 | — |
| 2023 | 145,916 | 105,077 | 40,839 | 21.5 | — |
In its most recent public year (2023), this organization brought in $40,839 more than it spent. Its reserves stood at about 21.5 months of spending, up from 2 in 2012.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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