Persuasion Institute
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2020 | 540,246 | 41,587 | 498,659 | 143.9 | 0% |
| 2021 | 457,331 | 426,051 | 31,280 | 14.9 | 48% |
| 2022 | 324,469 | 433,177 | −108,708 | 11.7 | 41% |
| 2023 | 389,863 | 470,694 | −80,831 | 8.7 | 46% |
In its most recent public year (2023), this organization spent $80,831 more than it brought in. Its reserves stood at about 8.7 months of spending, down from 143.9 in 2020. Staff pay was 46% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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