Visit Santa Cruz County
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 1,668,860 | 1,651,537 | 17,323 | 1.8 | 28% |
| 2012 | 1,974,356 | 2,002,311 | −27,955 | 1.3 | 26% |
| 2013 | 2,007,563 | 2,002,199 | 5,364 | 1.3 | 27% |
| 2014 | 2,001,937 | 1,972,393 | 29,544 | 1.5 | 28% |
| 2015 | 2,043,517 | 1,987,734 | 55,783 | 1.9 | 28% |
| 2016 | 2,355,682 | 2,295,359 | 60,323 | 1.9 | 26% |
| 2017 | 2,379,481 | 2,314,379 | 65,102 | 2.2 | 26% |
| 2018 | 2,505,745 | 2,427,611 | 78,134 | 2.5 | 27% |
| 2019 | 2,728,233 | 2,671,763 | 56,470 | 2.5 | 27% |
| 2020 | 2,329,943 | 2,207,723 | 122,220 | 3.7 | 34% |
| 2021 | 2,439,375 | 2,408,595 | 30,780 | 3.5 | 27% |
| 2022 | 3,056,246 | 2,965,889 | 90,357 | 3.2 | 25% |
| 2023 | 3,090,368 | 3,058,151 | 32,217 | 3.3 | 28% |
In its most recent public year (2023), this organization brought in $32,217 more than it spent. Its reserves stood at about 3.3 months of spending, up from 1.8 in 2011. Staff pay was 28% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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