American Marketing Association Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 175,568 | 152,914 | 22,654 | 30.9 | 19% |
| 2012 | 181,457 | 158,321 | 23,136 | 31.6 | 21% |
| 2013 | 176,580 | 162,831 | 13,749 | 31.8 | 21% |
| 2014 | 191,286 | 195,355 | −4,069 | 26.3 | 17% |
| 2015 | 273,961 | 244,537 | 29,424 | 22.6 | 19% |
| 2016 | 305,245 | 268,332 | 36,913 | 22.3 | 17% |
| 2017 | 322,470 | 280,377 | 42,093 | 23.2 | 14% |
| 2018 | 270,144 | 249,277 | 20,867 | 27.3 | 17% |
| 2019 | 256,134 | 243,450 | 12,684 | 28.8 | 19% |
| 2020 | 168,639 | 213,862 | −45,223 | 30.0 | 22% |
| 2021 | 73,191 | 113,222 | −40,031 | 53.6 | 39% |
| 2022 | 225,643 | 259,240 | −33,597 | 21.4 | 16% |
| 2023 | 275,018 | 292,257 | −17,239 | 18.2 | 15% |
In its most recent public year (2023), this organization spent $17,239 more than it brought in. Its reserves stood at about 18.2 months of spending, down from 30.9 in 2011. Staff pay was 15% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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