Florida Tourism Industry Marketing Corporation Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2020 | 48,182,560 | 45,908,444 | 2,274,116 | 6.0 | 13% |
| 2021 | 62,895,567 | 68,860,544 | −5,964,977 | 3.0 | 8% |
| 2022 | 89,864,645 | 92,241,655 | −2,377,010 | 1.9 | 6% |
| 2023 | 86,648,555 | 86,057,460 | 591,095 | 2.1 | 7% |
In its most recent public year (2023), this organization brought in $591,095 more than it spent. Its reserves stood at about 2.1 months of spending, down from 6 in 2020. Staff pay was 7% of spending. $2,164,855 of its net assets are donor-restricted.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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