American Marketing Association Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2010 | 74,264 | 60,958 | 13,306 | 30.0 | — |
| 2011 | 81,514 | 76,024 | 5,490 | 26.1 | — |
| 2012 | 68,070 | 47,556 | 20,514 | 45.0 | — |
| 2013 | 76,704 | 77,430 | −726 | 25.4 | — |
| 2014 | 78,605 | 71,511 | 7,094 | 28.7 | — |
| 2015 | 75,422 | 85,593 | −10,171 | 22.5 | — |
| 2016 | 85,167 | 71,358 | 13,809 | 29.4 | — |
| 2017 | 77,075 | 68,317 | 8,758 | 32.2 | — |
| 2018 | 58,032 | 73,064 | −15,032 | 26.8 | — |
| 2019 | 66,329 | 70,962 | −4,633 | 27.3 | — |
| 2020 | 55,134 | 43,355 | 11,779 | 48.1 | — |
| 2022 | 36,974 | 32,535 | 4,439 | 67.5 | — |
| 2023 | 41,594 | 42,348 | −754 | 51.7 | — |
In its most recent public year (2023), this organization spent $754 more than it brought in. Its reserves stood at about 51.7 months of spending, up from 30 in 2010.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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