Honest Ads Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2014 | 12,375 | 97,030 | −84,655 | -10.5 | — |
| 2015 | 15,056 | 30,697 | −15,641 | -39.2 | — |
| 2016 | 10,326 | 30,115 | −19,789 | -47.9 | — |
| 2017 | 150 | 59,952 | −59,802 | -36.0 | — |
| 2018 | 1,226 | 55,088 | −53,862 | -50.9 | — |
| 2019 | 0 | 56,493 | −56,493 | -61.7 | — |
| 2020 | 245,000 | 93,007 | 151,993 | -17.8 | 0% |
| 2021 | 54,000 | 64,840 | −10,840 | 8.3 | 0% |
| 2022 | 70,000 | 67,508 | 2,492 | 8.4 | — |
| 2023 | 54,500 | 83,721 | −29,221 | 2.6 | — |
In its most recent public year (2023), this organization spent $29,221 more than it brought in. Its reserves stood at about 2.6 months of spending, up from -10.5 in 2014.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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