Kansas City Direct Marketing Association
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2012 | 89,091 | 89,717 | −626 | 14.9 | 0% |
| 2013 | 82,653 | 78,719 | 3,934 | 17.5 | 0% |
| 2014 | 92,979 | 88,197 | 4,782 | 16.3 | 0% |
| 2015 | 104,722 | 111,167 | −6,445 | 12.2 | 0% |
| 2016 | 89,348 | 94,282 | −4,934 | 13.8 | 0% |
| 2017 | 99,503 | 112,767 | −13,264 | 10.1 | 0% |
| 2018 | 76,335 | 73,426 | 2,909 | 16.0 | 0% |
| 2019 | 72,597 | 95,143 | −22,546 | 9.5 | 0% |
| 2020 | 78,561 | 92,787 | −14,226 | 7.9 | 0% |
| 2021 | 37,951 | 60,073 | −22,122 | 7.8 | 0% |
| 2022 | 32,395 | 51,193 | −18,798 | 4.8 | 0% |
| 2023 | 17,502 | 42,741 | −25,239 | -1.4 | 0% |
In its most recent public year (2023), this organization spent $25,239 more than it brought in. Its liabilities exceeded its net assets — reserves were below zero (-1.4 months), down from 14.9 in 2012. Staff pay was 0% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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