Greater Milwaukee Convention & Visitors Bureau Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 7,326,971 | 6,129,928 | 1,197,043 | 4.5 | 34% |
| 2012 | 7,715,602 | 6,729,571 | 986,031 | 5.8 | 35% |
| 2013 | 7,991,147 | 7,330,534 | 660,613 | 6.5 | 34% |
| 2014 | 8,725,938 | 7,544,803 | 1,181,135 | 8.2 | 35% |
| 2015 | 8,681,662 | 7,576,316 | 1,105,346 | 9.9 | 37% |
| 2016 | 9,043,739 | 8,003,473 | 1,040,266 | 10.9 | 37% |
| 2017 | 9,350,848 | 8,631,515 | 719,333 | 11.1 | 36% |
| 2018 | 10,123,570 | 9,313,825 | 809,745 | 11.3 | 35% |
| 2019 | 10,266,319 | 9,769,261 | 497,058 | 11.4 | 34% |
| 2020 | 10,894,462 | 5,772,018 | 5,122,444 | 30.0 | 45% |
| 2021 | 5,924,757 | 7,938,414 | −2,013,657 | 18.8 | 33% |
| 2022 | 8,109,222 | 10,491,639 | −2,382,417 | 11.4 | 30% |
| 2023 | 11,056,476 | 11,943,261 | −886,785 | 9.2 | 28% |
In its most recent public year (2023), this organization spent $886,785 more than it brought in. Its reserves stood at about 9.2 months of spending, up from 4.5 in 2011. Staff pay was 28% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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