Cherry Marketing Institute Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2012 | 2,425,689 | 2,423,873 | 1,816 | 5.5 | 10% |
| 2013 | 1,269,309 | 1,597,321 | −328,012 | 5.9 | 16% |
| 2014 | 2,266,108 | 2,170,977 | 95,131 | 4.9 | 12% |
| 2015 | 2,167,671 | 2,009,451 | 158,220 | 6.2 | 14% |
| 2016 | 1,737,027 | 1,921,192 | −184,165 | 5.4 | 15% |
| 2017 | 2,402,304 | 2,146,872 | 255,432 | 6.2 | 14% |
| 2018 | 1,814,805 | 1,922,110 | −107,305 | 6.3 | 16% |
| 2019 | 2,019,571 | 2,058,251 | −38,680 | 5.7 | 15% |
| 2020 | 1,619,264 | 1,641,894 | −22,630 | 6.9 | 18% |
| 2021 | 1,086,852 | 1,111,776 | −24,924 | 9.9 | 25% |
| 2022 | 1,359,448 | 1,094,525 | 264,923 | 13.0 | 26% |
| 2023 | 1,625,000 | 1,260,017 | 364,983 | 14.8 | 27% |
In its most recent public year (2023), this organization brought in $364,983 more than it spent. Its reserves stood at about 14.8 months of spending, up from 5.5 in 2012. Staff pay was 27% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
Cherry Marketing Institute Inc's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works