Incentive Marketing Association
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 548,899 | 532,100 | 16,799 | 13.6 | 0% |
| 2012 | 642,592 | 609,555 | 33,037 | 12.5 | 0% |
| 2013 | 607,325 | 558,936 | 48,389 | 14.7 | 0% |
| 2014 | 633,214 | 639,918 | −6,704 | 12.7 | 0% |
| 2015 | 920,458 | 869,153 | 51,305 | 10.1 | 0% |
| 2016 | 903,694 | 1,129,351 | −225,657 | 5.4 | 0% |
| 2017 | 865,080 | 914,672 | −49,592 | 6.0 | 0% |
| 2018 | 979,611 | 948,880 | 30,731 | 6.1 | 0% |
| 2019 | 906,271 | 950,509 | −44,238 | 5.6 | 0% |
| 2020 | 417,733 | 440,944 | −23,211 | 11.4 | 0% |
| 2021 | 750,769 | 780,789 | −30,020 | 6.0 | 0% |
| 2022 | 1,025,723 | 985,511 | 40,212 | 5.2 | 0% |
| 2023 | 1,287,842 | 1,227,806 | 60,036 | 4.8 | 0% |
In its most recent public year (2023), this organization brought in $60,036 more than it spent. Its reserves stood at about 4.8 months of spending, down from 13.6 in 2011. Staff pay was 0% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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