Publishers Marketing Association
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 1,306,734 | 1,209,561 | 97,173 | 3.4 | 0% |
| 2012 | 1,283,490 | 1,297,219 | −13,729 | 3.0 | 0% |
| 2013 | 1,269,680 | 1,264,092 | 5,588 | 3.2 | 0% |
| 2014 | 1,348,221 | 1,318,052 | 30,169 | 3.3 | 21% |
| 2015 | 1,397,143 | 1,237,584 | 159,559 | 5.1 | 26% |
| 2016 | 1,353,844 | 1,370,591 | −16,747 | 2.8 | 25% |
| 2017 | 1,296,685 | 1,454,648 | −157,963 | 1.9 | 29% |
| 2018 | 1,246,362 | 1,331,024 | −84,662 | 1.8 | 30% |
| 2019 | 1,360,753 | 1,307,761 | 52,992 | 2.9 | 29% |
| 2020 | 1,200,747 | 1,148,147 | 52,600 | 3.9 | 39% |
| 2021 | 1,262,491 | 1,111,332 | 151,159 | 5.9 | 42% |
| 2022 | 1,585,058 | 1,485,568 | 99,490 | 5.1 | 39% |
| 2023 | 1,764,756 | 1,858,242 | −93,486 | 3.6 | 33% |
In its most recent public year (2023), this organization spent $93,486 more than it brought in. Its reserves stood at about 3.6 months of spending. Staff pay was 33% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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