Direct Marketing Association Of Northern California
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2013 | 65,848 | 69,572 | −3,724 | -0.2 | — |
| 2014 | 60,253 | 57,439 | 2,814 | 0.4 | — |
| 2018 | 102,105 | 83,168 | 18,937 | 1.0 | — |
| 2019 | 171,462 | 166,329 | 5,133 | 0.9 | — |
| 2020 | 456,960 | 400,908 | 56,052 | 2.3 | 0% |
| 2021 | 357,460 | 411,674 | −54,214 | 0.7 | 0% |
| 2022 | 464,349 | 471,299 | −6,950 | 0.4 | 0% |
| 2023 | 811,064 | 662,962 | 148,102 | 3.0 | 0% |
In its most recent public year (2023), this organization brought in $148,102 more than it spent. Its reserves stood at about 3 months of spending, up from -0.2 in 2013. Staff pay was 0% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
Direct Marketing Association Of Northern California's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works