Western Michigan Marketing Association
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2008 | −407 | 1,307 | −1,714 | 16.1 | — |
| 2009 | 10,739 | 5,559 | 5,180 | 15.0 | — |
| 2011 | 6,088 | 6,412 | −324 | 9.4 | — |
| 2012 | 7,055 | 6,601 | 454 | 10.0 | — |
| 2013 | 10,690 | 11,064 | −374 | 5.5 | — |
| 2016 | 32,280 | 36,317 | −4,037 | 7.3 | — |
| 2017 | 35,249 | 39,498 | −4,249 | 5.6 | — |
| 2018 | 37,053 | 42,465 | −5,412 | 5.0 | — |
| 2019 | 47,920 | 41,918 | 6,002 | 7.0 | — |
| 2020 | 18,629 | 37,854 | −19,225 | 1.6 | — |
| 2021 | 22,484 | 23,811 | −1,327 | 1.9 | — |
| 2022 | 43,449 | 25,146 | 18,303 | 10.5 | — |
| 2023 | 18,103 | 29,126 | −11,023 | 4.5 | — |
In its most recent public year (2023), this organization spent $11,023 more than it brought in. Its reserves stood at about 4.5 months of spending, down from 16.1 in 2008.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
Western Michigan Marketing Association's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works