Performance Marketing Alliance Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 649,972 | 620,047 | 29,925 | 1.7 | 16% |
| 2012 | 483,825 | 522,750 | −38,925 | 1.1 | 32% |
| 2013 | 246,040 | 312,133 | −66,093 | -0.6 | 32% |
| 2014 | 184,087 | 86,162 | 97,925 | 11.4 | 7% |
| 2015 | 154,141 | 54,485 | 99,656 | 40.0 | 0% |
| 2016 | 107,447 | 87,822 | 19,625 | 27.5 | 0% |
| 2017 | 118,162 | 106,134 | 12,028 | 24.1 | 0% |
| 2018 | 111,672 | 118,755 | −7,083 | 20.8 | 0% |
| 2019 | 118,829 | 169,597 | −50,768 | 11.0 | 0% |
| 2020 | 89,393 | 103,442 | −14,049 | 16.4 | 0% |
| 2021 | 80,048 | 105,011 | −24,963 | 13.3 | 0% |
| 2022 | 96,392 | 170,729 | −74,337 | 2.9 | 0% |
| 2023 | 113,499 | 122,143 | −8,644 | 3.3 | 0% |
In its most recent public year (2023), this organization spent $8,644 more than it brought in. Its reserves stood at about 3.3 months of spending, up from 1.7 in 2011. Staff pay was 0% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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