San Diego Tourism Marketing District
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 23,530,631 | 23,055,538 | 475,093 | 0.3 | 1% |
| 2012 | 28,511,427 | 28,453,708 | 57,719 | 0.3 | 1% |
| 2013 | 22,863,655 | 21,564,159 | 1,299,496 | 1.1 | 1% |
| 2014 | 18,273,583 | 19,198,358 | −924,775 | 0.6 | 1% |
| 2015 | 27,072,161 | 27,171,841 | −99,680 | 0.4 | 1% |
| 2016 | 33,292,979 | 33,005,359 | 287,620 | 0.4 | 1% |
| 2017 | 33,524,037 | 33,794,941 | −270,904 | 0.3 | 1% |
| 2018 | 38,738,024 | 39,007,266 | −269,242 | 0.2 | 1% |
| 2019 | 45,650,397 | 45,105,780 | 544,617 | 0.3 | 0% |
| 2020 | 39,210,244 | 38,612,377 | 597,867 | 0.6 | 1% |
| 2021 | 22,278,392 | 21,976,642 | 301,750 | 1.2 | 1% |
| 2022 | 27,784,986 | 27,629,835 | 155,151 | 1.0 | 1% |
| 2023 | 41,786,236 | 41,140,630 | 645,606 | 0.9 | 1% |
In its most recent public year (2023), this organization brought in $645,606 more than it spent. Its reserves stood at about 0.9 months of spending. Staff pay was 1% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
San Diego Tourism Marketing District's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works