Marketing Accountability Foundation
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 310,931 | 301,813 | 9,118 | 1.5 | 33% |
| 2012 | 198,643 | 197,080 | 1,563 | 2.3 | 17% |
| 2013 | 345,926 | 279,788 | 66,138 | 4.5 | 31% |
| 2014 | 395,350 | 395,062 | 288 | 3.2 | 40% |
| 2015 | 448,668 | 446,953 | 1,715 | 2.9 | 39% |
| 2016 | 361,246 | 359,929 | 1,317 | 3.6 | 14% |
| 2017 | 417,834 | 495,613 | −77,779 | 0.7 | 29% |
| 2018 | 344,188 | 521,053 | −176,865 | -3.4 | 41% |
| 2019 | 270,587 | 438,299 | −167,712 | -8.6 | 15% |
| 2020 | 315,825 | 333,127 | −17,302 | -12.0 | 25% |
| 2024 | 298,789 | 288,907 | 9,882 | -17.1 | 56% |
In its most recent public year (2024), this organization brought in $9,882 more than it spent. Its liabilities exceeded its net assets — reserves were below zero (-17.1 months), down from 1.5 in 2011. Staff pay was 56% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2024. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
Marketing Accountability Foundation's IRS filings as a feed — one entry per filing year, through 2024. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works