American Advertising Federation Greater Rochester Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 73,199 | 80,457 | −7,258 | 0.8 | — |
| 2012 | 95,943 | 90,724 | 5,219 | 1.4 | — |
| 2013 | 75,824 | 54,298 | 21,526 | 7.1 | — |
| 2014 | 79,660 | 85,652 | −5,992 | 3.7 | — |
| 2015 | 101,272 | 89,573 | 11,699 | 5.1 | — |
| 2016 | 108,220 | 101,476 | 6,744 | 5.3 | — |
| 2017 | 112,757 | 104,177 | 8,580 | 6.1 | — |
| 2018 | 85,998 | 101,509 | −15,511 | 4.5 | — |
| 2019 | 96,500 | 79,368 | 17,132 | 8.3 | — |
| 2020 | 101,273 | 83,357 | 17,916 | 10.5 | — |
| 2021 | 55,436 | 41,191 | 14,245 | 25.4 | — |
| 2022 | 67,901 | 66,804 | 1,097 | 15.9 | — |
| 2023 | 75,754 | 81,250 | −5,496 | 12.2 | — |
| 2024 | 71,580 | 80,285 | −8,705 | 11.1 | — |
In its most recent public year (2024), this organization spent $8,705 more than it brought in. Its reserves stood at about 11.1 months of spending, up from 0.8 in 2011.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2024. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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