American Advertising Federation Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 5,900,311 | 5,708,085 | 192,226 | 1.6 | 26% |
| 2012 | 5,753,023 | 5,648,389 | 104,634 | 1.8 | 27% |
| 2013 | 5,953,298 | 5,920,910 | 32,388 | 1.8 | 28% |
| 2014 | 6,637,616 | 6,589,110 | 48,506 | 1.7 | 29% |
| 2015 | 6,519,695 | 6,423,598 | 96,097 | 1.9 | 32% |
| 2016 | 6,342,706 | 6,414,725 | −72,019 | 1.8 | 39% |
| 2017 | 6,235,261 | 6,400,495 | −165,234 | 1.5 | 40% |
| 2018 | 5,996,917 | 6,432,897 | −435,980 | 0.4 | 37% |
| 2019 | 6,504,904 | 6,160,632 | 344,272 | 1.1 | 32% |
| 2020 | 3,376,147 | 4,906,286 | −1,530,139 | -2.4 | 46% |
| 2021 | 3,070,319 | 3,016,593 | 53,726 | -3.7 | 43% |
| 2022 | 8,213,911 | 5,272,389 | 2,941,522 | 4.7 | 38% |
| 2023 | 7,266,425 | 6,362,478 | 903,947 | 5.6 | 33% |
In its most recent public year (2023), this organization brought in $903,947 more than it spent. Its reserves stood at about 5.6 months of spending, up from 1.6 in 2011. Staff pay was 33% of spending. $710,718 of its net assets are donor-restricted.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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