Association Of National Advertisers Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 2,012,718 | 1,636,631 | 376,087 | 29.8 | 33% |
| 2012 | 22,418,670 | 22,844,910 | −426,240 | 1.9 | 35% |
| 2013 | 25,978,412 | 24,423,170 | 1,555,242 | 3.0 | 36% |
| 2014 | 32,790,849 | 31,485,305 | 1,305,544 | 1.9 | 35% |
| 2015 | 37,269,782 | 36,522,220 | 747,562 | 1.6 | 38% |
| 2016 | 38,365,279 | 38,726,834 | −361,555 | 1.4 | 36% |
| 2017 | 40,591,122 | 39,080,840 | 1,510,282 | 2.1 | 39% |
| 2018 | 51,239,732 | 49,962,634 | 1,277,098 | 1.5 | 37% |
| 2019 | 55,702,923 | 55,757,539 | −54,616 | 1.7 | 38% |
| 2020 | 46,717,689 | 41,407,343 | 5,310,346 | 3.5 | 40% |
| 2021 | 50,547,394 | 52,981,009 | −2,433,615 | 2.2 | 46% |
| 2022 | 60,947,249 | 61,032,374 | −85,125 | 1.6 | 39% |
| 2023 | 65,567,058 | 64,273,455 | 1,293,603 | 1.9 | 41% |
In its most recent public year (2023), this organization brought in $1,293,603 more than it spent. Its reserves stood at about 1.9 months of spending, down from 29.8 in 2011. Staff pay was 41% of spending. $7,422,925 of its net assets are donor-restricted.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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