Advertising Research Foundation Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2011 | 8,979,330 | 8,925,540 | 53,790 | 3.8 | 51% |
| 2012 | 8,931,383 | 8,935,739 | −4,356 | 4.1 | 49% |
| 2013 | 10,197,515 | 10,362,006 | −164,491 | 3.1 | 13% |
| 2014 | 9,998,839 | 10,010,844 | −12,005 | 3.2 | 20% |
| 2015 | 10,164,768 | 9,685,627 | 479,141 | 4.0 | 2% |
| 2016 | 9,222,403 | 9,796,521 | −574,118 | 3.3 | 1% |
| 2017 | 8,665,264 | 8,721,661 | −56,397 | 3.6 | 0% |
| 2018 | 7,558,283 | 7,912,610 | −354,327 | 3.3 | 10% |
| 2019 | 7,745,961 | 7,826,264 | −80,303 | 3.4 | 12% |
| 2020 | 7,143,778 | 6,908,134 | 235,644 | 4.5 | 10% |
| 2021 | 8,623,968 | 8,163,922 | 460,046 | 4.3 | 55% |
| 2022 | 10,116,267 | 9,707,768 | 408,499 | 4.1 | 50% |
| 2023 | 11,181,010 | 10,820,401 | 360,609 | 4.2 | 51% |
In its most recent public year (2023), this organization brought in $360,609 more than it spent. Its reserves stood at about 4.2 months of spending. Staff pay was 51% of spending.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
Advertising Research Foundation Inc's IRS filings as a feed — one entry per filing year, through 2023. Add the address to any feed reader; in Slack, send /feed subscribe with it (pasting the link alone won't subscribe). How this feed works