Advertising Council Inc
| Fiscal year | Revenue | Expenses | Net | Reserve mo. | Staff % |
|---|---|---|---|---|---|
| 2020 | 50,471,539 | 45,684,269 | 4,787,270 | 10.4 | 38% |
| 2021 | 117,135,538 | 79,387,210 | 37,748,328 | 12.2 | 24% |
| 2022 | 66,445,245 | 83,683,011 | −17,237,766 | 8.5 | 25% |
| 2023 | 71,825,199 | 65,598,836 | 6,226,363 | 12.2 | 36% |
In its most recent public year (2023), this organization brought in $6,226,363 more than it spent. Its reserves stood at about 12.2 months of spending, up from 10.4 in 2020. Staff pay was 36% of spending. $8,516,065 of its net assets are donor-restricted.
Reserve months = net assets ÷ average monthly spending; net assets count everything the organization owns beyond its debts — buildings and donor-restricted funds included, not just cash. Staff pay = salaries, wages, and officer compensation; it excludes benefits and payroll taxes. The IRS releases this data years after the fact — this organization's newest public year is 2023. Years refer to the calendar year in which the organization's fiscal year ended. Short-form filers do not publicly report donor-restricted balances or staffing costs. Source filings
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